Sep 21, 2017
Hasbro’s Wizards of Coast Replaces In-House Commerce Solution with commercetools for its New Digital Games
Hasbro (NASDAQ:HAS) subsidiary Wizards of the Coast – creator of iconic games such as Magic: The Gathering and publisher of the popular Dungeons & Dragons role-playing game series – has selected the commercetools platform for Magic: The Gathering Arena, the first in a series of new digital games announced earlier this month at Hascon. The commercetools solution – selected by Wizards of the Coast (Wizards) over competing solutions – injects shopping cart functionality directly into the game, which provides fast and easy one-click check-out. Players won’t have to deal with annoying pop-up pages or leave the game to checkout.