CMS-Connected, March 16, 2017
CMS-Connected reached out to Kelly Goetsch, Chief Product Officer at commercetools, who recently hosted a webinar featuring Thomas Husson, VP and Principal Analyst, Forrester on the emerging new touchpoints between retailers and consumers.
Apparel, March 08, 2017
In summer 2014, Carhartt WIP decided to consolidate its online presence and tap into new sales channels. The aim was to eliminate the separation of the brand website on the one hand and the web shop on the other to offer customers a uniform presence as part of a content-commerce strategy.
IT Business, January 19, 2017
Today’s customers are more connected – and have higher expectations – than ever before, and Adobe Systems Inc. wants to help retailers meet their demands. Adobe unveiled a series of product partnerships and features for its various software platforms aimed at helping retailers deliver a more personalized, omnichannel experience.
Women’s Wear Daily, January 19, 2017
MarTechToday, January 18, 2017
At the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve the digitization of brick-and-mortar retailing. In addition to those feature additions, Adobe wass also unveiling several interesting partnerships.
EContent, October 27, 2016
A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver.
diginomica, October 24, 2016
Personalization is a confusing swamp of over-used buzzwords. At recent events, I cornered personalization experts in search of sane answers and realistic use cases. Here’s what I’ve learned so far – and why “relevance” is the one buzzword worth fighting for.
Retail CIO Outlook, April 2016
Technological disruptions have changed the way the businesses interact with consumers, and the commerce ecosystem is no exception. The technology is helping retailers to establish better relationship with existing customers and attract new ones, by identifying individual customer preferences, behaviors and offering them personalized shopping experiences.
CIO Review, July 8, 2016
From intelligent displays in brick and mortar stores to apps that allow seamless shopping, the retail technology trajectory is bent on converging customer touch points to elevate consumer experience. The future technology upheaval in retail is dependent on the effective utilization of the current innovations and sciences enveloping the dynamic retail space.
Innovative Retail, March 30, 2016
When we discuss things like API first platforms or headless commerce, we often find the marketing side of the house running for the exits. The discussion seems way too technical and the advantages don’t seem to easily translate into advantages for their day to day jobs.
Innovative Retail, March 4, 2016
According to Forrester, customers that have a great content and commerce experience spend on average 40% more on a retailer’s site then people coming just to shop. Yet, most retailers are not taking advantage of this opportunity.
Progressive Grocer, July 7, 2015
When retailers consider starting a significant new commerce project, they usually are immediately confronted with the choice of a complex and expensive deployment processes or doing nothing. The commonality is that traditional ecommerce platforms are challenging to implement and often require specialized training. Every business has unique needs and the frameworks and requirements of commerce legacy platforms often lead to bloated budgets and complex project deployments.
Retail Minded, June 28, 2015
When businesses consider starting a significant new commerce project, they are immediately confronted with the choice of a complex and expensive deployment processes or doing nothing. Every business has unique business needs and the frameworks and requirements of commerce legacy platforms often lead to bloated budgets and complex project deployments. It is time to dispel the most common ecommerce platform myths:
internet retailer, June 8, 2015